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Advertise with CADialogue

CADialogue reaches readers who are actively making decisions about Indian markets, tax and personal finance. Here is what we offer advertisers and how to get in touch. Who reads CADialogue…

Written by Published September 21, 20263 min read

CADialogue reaches readers who are actively making decisions about Indian markets, tax and personal finance. Here is what we offer advertisers and how to get in touch.

Who reads CADialogue

CADialogue publishes daily coverage of Indian finance: Nifty and Sensex sessions, RBI policy and circulars, income tax and GST compliance, mutual funds and NFOs, IPOs, banking and NBFCs, insurance, credit, real estate and personal finance planning.

Our readership is built around that subject matter rather than around general news traffic. In practice that means practising Chartered Accountants and tax professionals, retail investors and SIP holders, salaried readers working through their own tax and investment decisions, and finance and treasury staff in small and mid-sized businesses. Readers arrive predominantly from search, on mobile, and predominantly from India.

Audience figures: we publish verified numbers rather than estimates. Current traffic, reach and engagement data will be supplied on request as a media pack drawn directly from our analytics and Google Search Console — see the contact details below. [MEDIA PACK / TRAFFIC FIGURES REQUIRED — to be supplied by CADialogue from verified analytics before this section is published with numbers.]

What we offer

Display advertising

Standard IAB display inventory across the homepage, article pages, category pages and the news archive, sold programmatically through Google Ad Manager and, for direct campaigns, on a reserved basis.

Placement Where it appears Desktop Mobile
Homepage leaderboard Homepage, above the news feed 970×90, 728×90 320×100, 320×50
Homepage in-feed Homepage, below the Latest News grid 728×90, 300×250 336×280, 300×250
Article top Article pages, above the body copy 728×90, 970×90 320×100, 320×50
Article in-content Two units placed between paragraphs on longer articles 728×90, 300×250 336×280, 300×250
Article sidebar Desktop sidebar, alongside the article 300×600, 300×250 —
Article footer Below the article, above related reading 728×90, 300×250 336×280, 300×250
Mobile anchor Optional, dismissible, mobile only — 320×50

Short news briefs carry fewer in-content units than long explainers. We cap density deliberately — an article that is mostly advertising is not worth advertising in.

Sponsored content

Sponsored articles and partner features, written to a brief, labelled clearly as commercial content at the top of the item, and kept visually distinct from editorial. Our full conditions are in the Advertising Policy.

Newsletter

Placement in the CADialogue email brief, subject to availability.

Partnerships

Research collaborations, data partnerships, event tie-ins and long-term brand association. Tell us what you are trying to achieve and we will say whether we are the right fit.

What we do not do

We do not sell editorial coverage, favourable treatment, or removal of critical reporting, at any price. We do not accept advertising that promises guaranteed investment returns, promotes unregistered schemes or unlicensed advisers, or promotes gambling and real-money gaming. The full exclusion list is in the Advertising Policy, and it is not negotiable.

Technical notes for buyers

  • Inventory is served through Google Ad Manager using Google Publisher Tags.
  • Slots are lazy-loaded below the fold and reserve their dimensions in advance, so viewability is not inflated by layout shift.
  • Every unit is labelled “Advertisement” and is kept distinct from editorial and navigation elements.
  • An authorised sellers file is published at /ads.txt once seller entries are in place.
  • Consent is handled by a Google-certified consent management platform, and readers can change or withdraw it at any time.

Get in touch

For rate cards, the media pack, availability and bookings:

  • Advertising enquiries: [ADVERTISING CONTACT EMAIL REQUIRED]
  • General enquiries: Support@cadialogue.in
  • Phone: +91 8447784969, Monday to Saturday, 10:00 to 18:00 IST
  • Or use our contact form and mark your message “Advertising”

Please include your campaign objective, the formats you are interested in, your flight dates and your budget range so we can reply usefully first time.

Bhavik Vaid

Bhavik Vaid writes on Indian markets, taxation, banking and personal finance for CADialogue. He covers RBI policy, GST and income-tax changes, mutual funds and market moves, translating them into practical guidance for retail investors, salaried professionals and business owners in India.